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Product details
File Size: 1629 KB
Print Length: 193 pages
Page Numbers Source ISBN: 0691090165
Publisher: Princeton University Press (January 10, 2009)
Publication Date: January 10, 2009
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B002WJM5AU
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This book could have been written in a week. It is shallow. Let me provide one example of its shallowness: The author sees value in cultures becoming more cosmopolitan. He makes a cute argument that diversity adds to cosmopolitanism (e.g. he can collect Japanese prints, eat Mexican food, and listen to East European music). Then he moves on to talking about loss of national cultures. He acknowledges that different national cultures can add to cosmopolitanism. So I would have expected some discussion about this source of diversity in the future. If cosmopolitanism takes over there will be less diversity for cosmopolitanism to thrive on. So does national culture need some kind of protection?I have no problem with the author taking a libertarian viewpoint, but I cannot stand the shallow reasoning. I am angry having spent time on the book. Having said that, the author is clearly not stupid. There are interesting points in the book, if you really want to read more about the subject. Just don't expect this book to provide much in terms of useful references.
ok
HATE IT
Tyler Cowen very adeptly reminds the reader that the world's regional cultures have never been static. What we think of as "native" art is really a product of global influence on a local population. So of course it seems silly to decry globalization as homogenizing cultures, when we understand that cultures have always interacted with each other. Indeed, what we are seeing with globalization is the increasing heterogenizing of cultures. Sure you see McDonalds almost everywhere, but you also see indigenous art from Central America, music from the Congo, movies from France, and food from India.Tyler Cowen does not dismiss the degredation of certain cultural aspects, but he matter-of-factly points out that the alternative, protectionism, is more destructive in the long run, since creativity is stifled.
This book is about how globalization is *changing* world cultures, for better or for worse. One of Cowen's central arguments is that globalization creates less diversity between cultures but more between individuals. So should we be pro individualism or pro collectivism?His last three chapters on Hollywood, Dumbing Down, and National Culture are the most memorable, and persuasive. I especially enjoyed the chapter on Hollywood. His explanation of how modern cinema is what it is was enlightening.Overall Cowen does what he set out to do; explained how globalization has changed world cultures. More often than not Cowen thinks this has had a net positive effect, but he does argue the other side of the coin. In my opinion Cowen contributes to the globalization vs. anti-globalization debate arguing that it's really one of collectivist culture vs. individual culture.
If you're at all interested in this book, ignore Hoan Chau's review. How does Cowen know Mexicans enjoy the choices available at Wal-Mart? Simple, they shop there and keep it in business. You don't have to like Wal-Mart (I sure don't) to recognize that it doesn't coerce anyone into its store. In an impoverished country like Mexico, it brings in more goods at lower prices than were previously available, thus improving people's standard of living.On creativity: Cowen isn't writing a philosophical treatise on creativity, so if he ignores the "external influences" on it, that's not a just criticism. But it's surprising that someone could read this book and miss the point: Cowen is arguing that the creativity of others is an external influence on an individual's creativity, so the value of global exchange is that our creativity is stimulated by contact with other country's cultural goods.Consider the U.S. without Chinese or Mexican food (or, in my case, the nightmare of not having Thai food). Consider the U.S. without the influence of African music. No spirituals, no jazz or blues, no "Graceland" by Paul Simon. Consider how popular Jackie Chan is, not to mention the more respectable Chinese films such as "Crouching Tiger, Hidden Dragon." If you're more highbrow, consider the absence of Mozart or Paganini. Imagine no access to Sun Tzu's "The Art of War" or the Tao Te Ching, or the Boddhisatva.In short, Cowen's point is that the global exchange of cultural goods enriches our lives. Efforts to restrict globalization will restrict the flow of these goods, impoverishing us all in ways that are hard to measure in dollar terms, but are easily understood in terms of cultural vivacity and creativity.And, importantly, contrary to popular wisdom, America isn't exerting cultural hegemony--the Disneyfication of the world is overstated (easy to do when we have such jarring sights as a McDonalds jammed next to Beijing's Forbidden City. But other countries, including developing countries, export their cultural goods to the U.S. This increases the value of their cultural traditions, making it beneficial for people to hang onto them.Remember, it's individual people (you and me) making these choices. We don't choose them unless we believe we're benefitting. And while we will make mistakes, it's a bit hard to believe that almost all our decisions almost all the time are actually harmful to us. It's even harder to believe that a small group of elites--whether in government or the self-appointed protectors of culture--will be able to make better choices for us. In short, this book is also an argument for preserving individual liberty.
Erica Anderson's review was made as part of a critical review assignment for the Fall 2008 Honors Colloquium on Creative Destruction at the University of Nebraska at Omaha, taught by Art Diamond. (The course syllabus stated that part of the critical review assignment consisted of the making of a video recording of the review, and the posting of the review to Amazon.)
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